Which document outlines goals and constraints for a design project and is provided by the client?

Which document outlines goals and constraints for a design project and is provided by the client?

• A. Creative Brief
• B. Contract
• C. Statement of Work
• D. Project Charter

Answer: (A)

The document that sets the direction for a design project by outlining goals, audience, requirements, constraints, and success criteria is the Creative Brief. It acts as a concise roadmap from the client, specifying what the project aims to achieve, who it’s for, the brand and style constraints, budget and timeline, deliverables, and any non-negotiables. This makes it the best fit because it directly communicates the client’s objectives and limits to guide the creative work. A contract is a legal agreement outlining terms and obligations; a statement of work describes tasks, scope, and deliverables in a formal, task-by-task manner; a project charter provides a high-level internal overview of a project’s purpose and stakeholders. None of these center the client-provided goals and constraints in the same focused way as a Creative Brief.

The document that sets the direction for a design project by outlining goals, audience, requirements, constraints, and success criteria is the Creative Brief. It acts as a concise roadmap from the client, specifying what the project aims to achieve, who it’s for, the brand and style constraints, budget and timeline, deliverables, and any non-negotiables. This makes it the best fit because it directly communicates the client’s objectives and limits to guide the creative work.

A contract is a legal agreement outlining terms and obligations; a statement of work describes tasks, scope, and deliverables in a formal, task-by-task manner; a project charter provides a high-level internal overview of a project’s purpose and stakeholders. None of these center the client-provided goals and constraints in the same focused way as a Creative Brief.