If you want to use a copyrighted photo for your advertisement, you must ______ the image before you can use it.

If you want to use a copyrighted photo for your advertisement, you must ______ the image before you can use it.

• A. Register
• B. Obtain Permission
• C. Use as is
• D. Purchase

Answer: (D)

To use a copyrighted photo in advertising, you must obtain permission to use it. In practice, that permission is typically secured by purchasing a license that grants you the rights to use the image for your ads. The license lays out how the image may be used, for how long, in what media, and for what price. Without obtaining that license, using the photo would be an infringement. So purchasing the image to obtain the rights is the standard, straightforward way to legally use it in advertising.

To use a copyrighted photo in advertising, you must obtain permission to use it. In practice, that permission is typically secured by purchasing a license that grants you the rights to use the image for your ads. The license lays out how the image may be used, for how long, in what media, and for what price. Without obtaining that license, using the photo would be an infringement. So purchasing the image to obtain the rights is the standard, straightforward way to legally use it in advertising.